Before signing Rogan, Spotify lured the comedy show Last Podcast on the Left. Inking exclusive licensing deals with major podcast players is central to its strategy to woo more listeners, like when Sirius brought Howard Stern to its platform in the early 2000s. Spotify has made podcasting a key arm of its audio strategy, acquiring studios Gimlet and Parcast in early 2019 and bringing pop culture and sports editorial brand The Ringer in-house earlier this year. The Joe Rogan Experience also produces video episodes also to be available on Spotify as in-app vodcasts, a growing area of opportunity for the audio-first company. Since its launch in 2009, the pioneering Joe Rogan Experience has built a loyal fan base as Rogan broaches topics including neuroscience, sports, comedy, health and infectious disease with humor. While Spotify will become the exclusive distributor of Joe Rogan Experience, the host/comedian will retain full creative control over the show and work independently from the music streaming giant, not as an employee. Dissident Filmmaker Jafar Panahi Reportedly Leaves Iran for First Time in 14 Years
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |